WhatsApp is a platform that has shown some dominance and has no signs of slowing down. Actually, more than 2 billion people are using WhatsApp across the world. As a result, marketers are now finding the messaging platform more interesting and are continually learning its full potential.
By BRIAN HANSON
Although the platform is ad-free, developers have built WhatsApp sender tools to help companies effectively engage with their customers. So the chatbot integration potential provides unparalleled marketing opportunities.
Several market players are continuously streaming into the WhatsApp space. So then, let’s consider how you can incorporate the chat platform into your marketing strategy and integrate it with tools that can help you take your promotional messages a step higher.
The Impact of WhatsApp Tools on Your Marketing Strategy
Chat marketing is the new way of connecting with your customers. WhatsApp marketing is a customer-centric strategy that can double your client conversion rate when appropriately used.
In fact, eCommerce depends on customer interaction and satisfaction, and WhatsApp offers both. Integrating this application with certain software turns your business WhatsApp platform into the best marketing app.
Here is what you get from WhatsApp marketing tools.
WhatsApp Groups allows you to segment your larger audience and continue the conversation based on the product they buy from you. Each group should contain 2-256 contacts.
WhatsApp marketing tools help you carry out business-related conversations at no cost. Additionally, they help you send personalized messages based on your customers’ interests instead of bombarding them with business information they’re not interested in.
WhatsApp marketing tools have rich features that allow you to send unlimited bulk messages. For instance, WA Web Messenger is a WhatsApp automation tool that enables you to use the platform’s broadcast list option to send thousands of messages at once.
Therefore, your customers receive normal messages without other recipients’ details, just like how BCC works on email marketing. Also, you can schedule these messages to reach your contacts at different times or days to avoid crowding their inboxes.
WhatsApp sender tools help you build a good client database on your phone or computer. They also filter out inactive numbers from your WhatsApp marketing list.
This makes it easy to connect with each client individually or as a group through simple chats. Still, you can send your potential and loyal customers videos, audios, or photos about your products or services, promotions, events, and more.
The Best WhatsApp Marketing Tools for Your Business
1. WA Web Messenger
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Source: https://www.cofmag.com/2022/01/ultimate-guide-to-using-whatsapp-tools-for-business/