Marketing a brand on TikTok is harder than it appears. Hours of video footage could result in mere minutes of useful content. Editing is tedious and time-consuming. Ryan Magin, the founder of Viral Edits, an agency, knows the difficulties firsthand.
He told me, “I got started making videos about BMX training and selling DVDs out of my backpack. I put my face on camera. I understand what it’s like to get destroyed in the comments, to have insecurity.”
Magin’s experience includes a YouTube channel that focused on men’s fashion. From there, colleagues and friends asked him for video assistance. That gave rise to Viral Edits, which he launched roughly two years ago to produce mainly TikTok and Instagram videos for companies and influencers.
He explained in our recent conversion the challenges of repurposing video, hiring skilled editors, software tools, and more.
Our entire audio interview is embedded below. The transcript is edited for clarity and length.
Eric Bandholz: Tell us about Viral Edits.
Ryan Magin: We’re a digital marketing agency focusing on videos. We launched a couple of years ago, just before the pandemic. We went from zero revenue to half a million dollars in the first year. We work with brands and influencers on, mainly, TikTok and Instagram, improving their video presence.
Bandholz: A bit of disclosure for our listeners. Beardbrand’s been working with you for about a year. You manage and produce our TikTok account.
Magin: We work with a lot of brands. I prefer working with companies such as Beardbrand that have a constant stream of content coming in. You’re doing multiple videos on YouTube every week. You understand good content.
There’s a misconception that TikTok is easy and of lower quality. I disagree. It requires quality cameras, good filming, good setups — versus just using a phone. It’s a lot of work.
Beardbrand has a mountain of content on YouTube. We find the gems and repurpose them. We film directly for clients, too.
For repurposes, we have two people working on accounts simultaneously. One is watching videos; the other is editing. It’s a streamlined system. It’s been fun.
Bandholz: I love your help-wanted job description: “Come work at my company and watch YouTube all day.”
Magin: It’s a difficult position to fill. I’m trying to hire somebody that understands videos and marketing, but all she’s doing is watching YouTube videos. It’s mind-numbing. If you …….
Source: https://www.practicalecommerce.com/tiktok-marketing-is-hard-work